SPECIAL ALL-FEMALE TOURS

En Route to Nordic Women Power network brings women together around subjects of common interest. Our tailored themed all-female tours offer unforgettable encounters, information, inspiration, and pampering – among women!  

Our network consists of Finnish women, forerunners, and experts from various fields such as art, design, maternity and child health care, fashion, sustainability, nature, architecture, household support and women NGO’s. 

Our tours are crafted entirely by women’s hands, with the aim of bringing you joy, knowledge and inspiration. These tours with personal encounters are truly special offering you the possibility to exchange ideas on different topics with experts giving new perspectives and with ordinary Finnish women living their everyday life in Finland, in the happiest country of the world.

Here you can find some examples of our themes which bring out different aspects of the lives of Finnish women. Feel free to ask other options! 

Contact: sales@serlachius.fi, tel. +358 50 352 2567

This is how it started

It was a sunny summer day, when I was tinkering in my kitchen and putting some hand washed dishes into dish drying cabinet. My thoughts wandered here and there: Why don’t everybody everywhere in the world use this handy method for drying dishes? In Finland, mothers of my generation started using it.  

What differs the Finnish women’s way of life from others? We have a free maternity kit, saunas, a good mother care and childcare system… Heureka! Why don’t we Finnish women talk more about these things? Now, with the funding from Finnish Ministry of Education and Culture and with the help of Travel Expert Tuija Sulkinoja and my colleagues at Serlachius we have created a unique En Route Nordic Women Power network and stunning all-female travel packages.

I hope you have chance to spend some inspirational moments with us!

Päivi Viherkoski, Development Director at Serlachius in the Art Town, Mänttä, Finland 

Talented Women in Art, Architecture and Design

This journey will take you to the talented women who have succeeded in the fields of arts, architecture, and design. You will meet significant women entrepreneurs who have paved their way to international success in fashion design and ceramic art.

You will get to know the women artists and architects of the past who had to make their way in men’s world. For example, you will hear the story about architect Aino Aalto, when we visit the masterpiece of Finnish architecture, Paimio Sanatorium. You will get to know the handprints of famous Finnish glass artists. On the way, there are several opportunities to make unique purchases of Finnish design.

For your stay, we have selected hotels that are special in terms of design, architecture, or history such as Boutique hotel U14 in Helsinki and Art Hotel Honkahovi in the Art Town Mänttä. We will tailor your tour according to your wishes! Which of our designers, architects, and artists we will meet depends on the time of the trip. 

Route: Helsinki – Paimio – Turku – Tampere – Art Town Mänttä – Iittala – Helsinki
Group size: 10–24 persons
Dates: Year-round 
Duration:  5 days
Optional: 
Extra night(s) in Helsinki
Day trip to Tallinn, Estonia 

Heini Riitahuhta is a ceramic artist and a designer. Photo: Chicago Harada
Heini Riitahuhta, Ceramic Artist and Designer. Photo: Chicako Harada
Helene Schjerfbeck, Omakuva, 1915, akvarelli ja hiili paperille, Gösta Serlachiuksen taidesäätiö. Kuva: Teemu Källi
Helene Schjerfbeck, Self Portrait, sketch, 1915, Gösta Serlachius Fine Arts Foundation. Photo: Teemu Källi

Women at the Top of Fashion and Design

Pampering for those interested in fashion, design and art 

This tour showcases Finnish women who excel in the realm of fashion, design, and art. It’s a captivating journey filled with beauty, significance, history, and enjoyment. Prepare to be inspired and amazed by these remarkable women who work as fashion designers! Additionally, you’ll have the opportunity to meet successful businesswomen and inventive minds who have reached great heights. 

This tour is designed to offer you an array of stories, personalized encounters with designers, and exclusive visits, all accompanied by delicious food. For example, enjoy a private fashion show and get new ideas while listening to research news of Nordic luxury, meet a woman who is invited to change women’s life in the developing countries, and make special purchases of Finnish fashion and design brands (with discounts). 

For your stay, we have selected hotels that are special in terms of design, architecture, or history such as Boutique hotel U14 in Helsinki and Art hotel Honkahovi in the Art town Mänttä. We will tailor your tour according to your wishes! Which of our designers and experts we will meet depends on the time of the trip. 

Route: Helsinki – Art Town Mänttä – Tampere – Helsinki 
Group size: 10–16 pax, other groups on request  
Dates: Year-round 
Duration: 4 days
Optional:
Extra night(s) in Helsinki 
Day trip to Tallinn, Estonia 
Guided Tour in Iittala Village  

Akseli Gallen-Kallela, Syksy (harjoitelma Sigrid Juséliuksen mausoleumin freskoja varten), 1903, tempera ja öljyväri kankaalle, Gösta Serlachiuksen taidesäätiö. Kuva: Hannu Miettinen.
Akseli Gallen-Kallela, Autumn, sketch, 1903, Gösta Serlachius Fine Arts Foundation. Photo: Hannu Miettinen.

Women living in the Happiest Country of the World

According to the U.N.’s World Happiness Report, Finland has claimed the title of the happiest country six times, with the latest win in 2023. Could Finnish women’s down to earth lifestyle be the key to their happiness? Let’s find out! 

Our tour will showcase different aspects of everyday life for Finnish women, ranging from motherhood and childcare to household chores. We will find out how the Finnish support services help balance family and work life. We’ll also delve into the responsible choices made by female fashion entrepreneurs and the positive impact of nature and culture on well-being having for example a special Art Sauna moment.  A home visit reveals some aspects of the everyday lives of Finnish women.

We haven’t forgotten how laughter increases happiness: a drama tour introducing the life of Finnish women in the 1950’s brings us good laughs! Finally, let’s meet a happiness researcher: she sheds light on the secrets of Finnish happiness. 

This tour will be tailored according to your wishes! For your stay, we have selected special hotels revealing different aspects of Finnish lifestyle.  

Route: Tampere – Art Town Mänttä – Tampere 
Group size: 10-16 people, other group sizes upon request  
Dates: Year-round
Duration: 4 days  

Natural Life of Finnish Women

On this tour we experience the Finnish women’s way of life close to nature: farmhouse milieus and cuisine, forest with campfire, art inspired of Finnish nature, handicrafts, and berries.

We will meet women artisans and wellness entrepreneurs who use materials from directly from Finnish pure nature, from the forests, lakes, and meadows. We have the possibility to put our hands in the clay with the potter sisters and feet in the forest with guidance of a female forest guide.  

In Finland, the growing season is short, but the invigorating effect of almost round-the-clock summer sunlight on berries and herbs is enormous. We will study the gifts of Finnish nature and taste the superpower of Finnish berries. We will tailor your tour according to your wishes! For your stay, we have selected nice accommodation facilities close to nature. 

Route: Helsinki – Hämeenlinna – Art Town Mänttä – Tampere  
Group size: 10–16 pax, other groups on request  
Dates: Year-round
Duration: 4 days  
Optional:  
Extra night(s) in Helsinki 
Day trip to Tallinn, Estonia 

Support and Joy in Life from Women’s Organizations

Did you know that a good life can start in a bed made of recycled cardboard? In Finland, every mother, if she wishes, receives a maternity package that includes clothes and supplies for the baby. 

There are moments in your life when you need advice or support.  The events, training, and practical support offered by the support networks of Finnish society and women organizations may provide crucial assistance at different stages of life, contributing to one’s ability to navigate life successfully.  They also offer ideas and insights for a smooth everyday life.

During this tour you will become acquainted with various non-governmental organizations that support women and gain insights into the Finnish maternity and child care system provided with Finnish society. 

Target audience: Professionals interested in organizational work
Route: Helsinki – Tampere
Season: March – June 2024, August – November 2024
Duration: 4 days
Group size: 10–16 persons, other groups on request
Optional: 
Extra night(s) in Helsinki and / or in Tampere
Day trip to Serlachius – Art Town Mänttä
Day trip to Tallinn

Babies at the maternity clinic of the Tuberculosis Association. A baby being vaccinated in 1961. Photo: UA Saarinen. JOKAUAS2_7675:3/Journalistic image archive JOKA
Babies at the maternity clinic of the Tuberculosis Association. A baby being vaccinated in 1961. Photo: UA Saarinen. JOKAUAS2_7675:3/Journalistic image archive JOKA
Maiju Gebhard